Expanding Bettys Sphere Of Influence Recipes

EXPANDING BETTY'S SPHERE OF INFLUENCE

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Did you know Betty had her own magazine in 1972? Dedicated to "the young-minded homemaker of today, whose interest and influence, while centered in the home, go far beyond its boundaries," it was Sphere, The Betty Crocker Magazine. In addition to providing food articles and recipes, Sphere also had information on crafts, decorating, fashion, beauty, and more. The Betty Crocker Kitchens still gets requests for recipes and articles from this popular magazine, especially for the 1972 article on the "heritage wedding," including the recipe for a wedding cake decorated with meringue mushrooms. Today, thousands of consumers enjoy Betty Crocker recipe magazines, which are available at their favorite supermarket.

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Build a presence on social media. Post regularly about your business and about your life in general. Build your audience by engaging with others: Like, comment, and share others’ posts.
Wear your real estate swag. Wear your name badge when you stop by the store on the way home from work or pick up the kids from practice. Invest in some cute real estate T’s to wear with jeans.
Talk to people! Strike up a conversation with the ladies in your gym class, your grocery store cashier, the receptionist at your dentist’s office, the other parents waiting for practice to end.
Join a networking group. Get to know other business people in your community by attending networking events. You will probably find groups in your community for young professionals, women’s or men’s professional groups or Business Networking International.
Leave your card everywhere. One professional real estate trainer speaks of enclosing her card every time she mailed a check to pay her utility bill. She left a lot of cards before someone eventually called her when they needed a real estate agent.
Utilize your email contacts. Keep track of email addresses and send a monthly or quarterly email or newsletter reminding your SOI that you are available.
Volunteer at community functions. Wear your real estate swag or your name badge and have a pocket full of cards while you man a registration table, help plan a fundraiser, build a Habitat for Humanity home, ring the Salvation Army bell, or collect food for emergency services.
Network with other real estate agents. These are your people, get to know them! Agents from your brokerage and other brokerages can be a great source of support, information, referrals, and friendship.

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